Hola, I’m Shirley.
Creative Marketer transforming brand visions into social-first campaigns that resonate, cultivate advocacy, and convert.
Let's create!
Let's create!
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Brand Development
Collaborative research and strategic positioning that shapes distinctive, purposeful brands to stand out in the market
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Social Media
From strategy and execution, to analysis, every post tells a story that aligns with the brand and delivers impactful results
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Content Creation
Photos, videos, blogs, emails, designs and copywriting that captivates audiences and elevates marketing communications
Social Media
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I built campaigns that embrace compelling storytelling, current trends, and a consistent aesthetic to foster audience engagement, nurture relationships and drive sales.
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Concept
Campaign objectives, research, creative direction, and creation of optimised multi-channel content plans.
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Content Creation
Direction and production of social-first copy, photography, video and creator collaborations.
Post & Engage
Schedule of strategic, curated content and community management.
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Impact
Performance analysis and insights for continuous improvement.
@ospreyeurope
@hydroflask.europe
@hydroflask.eu
@curlsmith_europe
@curlsmith
@pineappleislanduk
Charity Campaign
Ambassador Campaign
Pop-up event Campaign
Valentine’s Campaign
Scroll-Stopping Content
Hook 👀 → Story 🧠 → Valuable Offer ✨
My strategic approach guides audiences on a journey that drives awareness, nurtures loyalty and converts.
Not afraid to jump in front of the camera!
Ready to roll anywhere
from dynamic outdoor locations to indoor environments!
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HydroFlask Content @RANDL
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Creative Direction
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Pineapple Island Content
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A shoot close to my heart
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E-commerce photography
Brand Development
For both Paower (Online Fitness Coaching for Women) and The Hills (South American Restaurant), I tackled the challenge of building their brands from the ground up by creating authentic identities that would resonate with their audiences and drive business growth.
Vision to Identity
Transformed initial ideas and values into fully realised brands.
Strategic Positioning
Identified opportunities, service offerings, and communications for a distinctive position in the target markets.
Cohesive Design
Built consistent brand voice and visuals spanning all touchpoints and marketing assets.
Collaboration
Led creative teams of designers and developers alongside brand owners.
Seamless Guidelines
Established clear frameworks to maintain consistent application of branding.
